Your Task

Part of the Homework portion of your course grade

Review the passage below, taken from the Caldwell & Associates website, looking for document design and accessibility features. Answer the questions to analyze the content.

You work as a Consultant at Maroon + Orange Digital, a company that helps their clients improve their communication with customers, colleagues, and the public.

Review Markel & Selber Ch 9, 10, and 11 for help with this homework activity.

Assignment Learning Objectives

After working on this assignment, you should be able to:

• Identify the key design or accessibility features present (or missing) in a published document or website.
• Explain how specific design choices affect a reader’s ability to understand and use the content.
• Apply established design or accessibility principles (e.g., visual hierarchy, plain language, accessibility standards) to evaluate a webpage example.
• Evaluate the overall effectiveness of the document or website, using evidence to support your judgment.
• Recommend specific, practical improvements based on your evaluation.

Success Tips

• Think like a reader. Identify anything that makes the page harder to understand, scan, navigate, or use.
• Look beyond grammar. Watch for wordiness, jargon, vague language, and unnecessary complexity.
• Test the headings. Do they clearly show what each section contains?
• Find buried information. Look for details that should be grouped, listed, or moved.
• Check accessibility. Examine links, headings, capitalization, structure, and other barriers.
• Explain the impact. Say why the problem matters and how it could be improved.

No Use of AI

Do not use AI on this activity.

The goal is to be able to analyze the text yourself.

How You’ll Be Graded

Canvas will automatically give you credit for your submission.

I spot-check the work to ensure the grade is accurate.

If you shouldn’t have earned credit, I change the grade. This situation usually happens when answers are missing or incomplete. If time allows, I may ask you to try again.