You are probably familiar with the idea of a pitch. The textbook Writer/Designer (2014) explains the genre this way:

A pitch is a short presentation that explains how the what and the how of your idea might come together in the final project. It’s a means of convincing audience members who have some stake in what you are proposing that you know what you’re talking about and can take on the project at hand. (Pitches are sometimes called elevator speeches, drawing on the idea of a writer who is on an elevator with a publisher and has only four floors to convince the publisher to accept his or her book proposal.) (p. 55)

If you watch the TV show Shark Tank, you have seen lots of pitches. The show is essentially nothing but pitches and the responses to them. While you may not have given a workplace pitch, you have probably pitched an idea to a family member or friend, to a teacher or coach, or to another member of your community.

The LinkedIn Learning video “The Elevator Pitch” (3m 32s) demonstrates exactly how to compose your pitch. The video is intended for teachers who will have students make a pitch, but you should easily be able to determine the parts that will apply to your project. The video is free with your VT login. Follow these instructions to login. If you need additional help, contact 4Help.