One of my favorite ways to talk about strong document design is the CRAP method. CRAP stands for Contrast, Repetition, Alignment, and Proximity. Using all four of these elements helps give your work a polished appearance and catches readers’ attention.

This image (from Paper Leaf Designs) gives you a quick overview of all four elements. Click on the image to see a larger version.

For a more detailed explanation of the CRAP elements, watch the LinkedIn Learning video, Understanding the PARC system (LinkedIn Learning was apparently afraid to say CRAP, so they spell it backwards). The video is free with your VT login. Follow these instructions to login.