What You Will Learn and Practice

• How to analyze your audience and purpose so that you can choose supporting material that is convincing to your readers. [CLO 1]
• How to find and evaluate ethical evidence through primary research, such as observation, inspection, experiment, and interview, that supports your position. [CLOs 2 & 3]

What I Want You to Do

Identify the primary research strategies that will help you gather the information you need to establish the situation you are examining and to support the recommendation you are proposing.

Why I Want You to Do It

Primary research is a critical piece of your recommendation report. You need to research the situation completely to determine what is going on and how you can improve it. You need to decide on the best way to gather information about the situation and use that information to write your Instructions, which you will add to your Recommendation Report as an Appendix.

Where You Can Find Help

• From Markel & Selber, Chapter 6 in the “Conducting Primary Research” section (pp. 135–147).

When to Do It

• Suggested Due Date: By 11:59 PM on Friday, September 17, 2021.
• Timely Feedback Date: If you need more time, take more time. Remember that you will need to conduct your research to write the Methods and Results sections of your Recommendation Report.
• Last Chance Date: The grace period for your work ends at 11:59 PM on Friday, December 3, 2021.

How You Do It

1. Answer the questions below to explore how to use different primary research strategies and then to choose the best strategy (or strategies) to use for your report. The questions will walk you through the decision-making process.

How to Assess and Track Your Work

You track and grade your own work in this course. Be sure to complete the following tasks:

• Track your work in your Weekly Work Log.
• Watch for occasional feedback on your work. I do not comment on your responses, but I do review it.

Work is always marked as either 1 for Complete or 0 for Incomplete:

• Canvas will automatically mark this activity Complete after you submit your work.
• Canvas will automatically mark this activity Incomplete if you do not submit your work by the end of the grace period.